Website search bar function

check out the search how it works on website,,as you can see,,the search,,if u put in a search field,,its goes into the vendor listing,,and pulls all the vendors that have the search field ,,so example,,u put in PARTY in field,,and search,all the vendors that have PARTY in their information show up,, its kinda not good,,because i should be more specific for the search,,example,,for PARTY,,it should be only companies that supply party items,,etc,,not just because the company description has PARTY in it. Is there a way to highlight information from vendor information,,so only that part is searched when someone uses search field. write NAMASKAR before bidding so i can know you have read .