My journey in the digital marketing landscape began at industry leaders such as HUAWEI and OPPO, where I immersed myself in every facet of digital marketing and social media strategies. Working alongside talented individuals, I learned the intricacies of crafting engaging content, managing multiple social media platforms, and driving impactful brand awareness campaigns, all while incorporating data-led strategies to optimize performance and drive results. These experiences equipped me with a deep understanding of social media dynamics and trends across platforms like Instagram, TikTok, LinkedIn, YouTube, and more.
This foundational experience paved the way for my transition to the role of Program Associate at Columbia Global Centers | Tunis. Entrusted with overseeing the organization's communication strategies, I assumed full responsibility for shaping its digital presence. From developing compelling content to managing editorial timelines, social media platforms, website maintenance, and executing targeted email campaigns, I navigated every aspect of the communication landscape with diligence and expertise. This evolution in my career trajectory underscores my commitment to delivering comprehensive communication solutions and driving organizational growth.