Ongoing SEO and Google ADwords onetime setup

Our Google ADS budget is set to USD 500 per month for a start, we will continue to spend on a monthly basis. If we discover there is a linear relationship between advertising PPC costs with your services added and new business taken, we will increase our spending accordingly. We want help from a senior SEO expert, to help us improve our website's visibility and brand ([login to view URL]). We want you to analyze our existing campaign and our competitor's sites and identify areas for improvement for us. If necessary, create new campaigns to generate better leads. In Google Ads, provide keyword suggestions based on our website's/competitors' services and obtain our approval. Create ad copies and share them with us for approval. Once approved, we will launch the ad campaign. You will provide us with a detailed report of our competitors that outlines their keyword strategy and ad campaigns. We will then use this information to improve our own SEO strategy and to better understand the competitive landscape that helps us to tailor an SEO strategy that gains us an edge over our competitors. This is what I need help with when it comes to our site and we want to focus on European countries as a start • Website audit and Requirement Analysis for our site • Check better-performing keywords and add or remove keywords accordingly. (check what keywords are used in the business) • Check all ad copy performance. If needed then create a new ad copy and test • We adjust our bids on ad group & keywords levels. • Give the first priority to conversion-generated keywords and ad copies and make your further strategies accordingly. • Check our Ad quality score and try to improve as much as possible. • Find out relevant keywords from the search term report. [login to view URL] • Keep updating our negative keywords for better performance. • Check campaign ad schedule settings and adjust day/time bidding as necessary to improve performance. (workdays 7-18, only PC don’t show ads on a mobile) • Bidding on my own brand if our competitors are targeting our brand name • Pay-Per-Click work could be paid on a monthly basis if we are happy with the result you provide • Provide me with an updated work report in every 7-8 days • We want help setting up and tracking results on Google Analytics, and Google Search Console for sensor-online. (it’s done but I think that there are more things to it) The bidder will receive a list of URLs of our main competitors which we want to outrank, you shall analyze their keywords and ads accordingly to determine their strategies and implement the best solutions for our own website. We want to see significant improvement in our website's visibility and generate more leads for our business.