bussiness 2

Your task is to prepare a report on a product, the report should contain information that may be used for a marketing plan. (Please Note that this not a marketing plan) In your report you should include: (A) The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. (B)Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately. (C) Objectives with goals for sales volume, market share and profit. These goals should be realistic . (D) Marketing strategies with details of the 4Ps 1. Product, 2. Place, 3. Price, 4. Promotion Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument. In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives.