Hello there,
Imagine this , In the city of Lagos, Zainab's dream cafe took shape. Excitement fueled the venture, her cafe was doing well, and she decided to open other branches in different locations to attract more customers and total revenue.
Along the line, her cousin told her about a coffee shop he saw online and decided to try out. He told her the shop was buzzing with customers who came because of the advert they saw.
Zainab got the idea, she started marketing her coffee on all of her social media platforms, Facebook, Instagram, Twitter, TikTok, Pinterest,etc.
Unfortunately, the sales wasn't the same, she lost alot of money in advertising without Making sales. Where did Zainab go wrong?
Quick question on the the job description, who are your target audience? Where do we find them? What platform do your competitors use? I'd appreciate it if you can answer those questions and yes, I will tell you where Zainab go wrong.
Regards,
Zainab