Motto and Tagline for Consulting Company

About Us: Our firm specializes in providing tailored and comprehensive consulting services to empower businesses to achieve their maximum potential. We currently primarily serve clients in the transportation and logistics sector but are working on expanding to other industries, and have embarked on a rebranding journey as part of this expansion. Project Overview & Objective: We are searching for an experienced creative professional to develop both a new motto and a tagline. These elements should resonate with our other brand elements and effectively convey our brand identity to a diverse client base. The language used in both the motto and tagline must resonate well with the transportation and logistics industry while also remaining open to broader applications. This approach ensures our brand's relevance and appeal across various markets while maintaining a strong connection with our primary audience. Target Audience: We serve a diverse clientele that currently includes trucking companies, third-party logistics providers, freight brokers, manufacturers, distributors, and other supply chain participants. Our goal is to expand our reach and provide reliable and efficient consulting services to businesses beyond the transportation and logistics industry. Tone and Style: The desired tone is professional, aspirational, and forward-looking, embodying our role as industry leaders and strategic partners. The style should be concise, impactful, and memorable. Deliverables: - A distinctive motto encapsulating our brand essence. - An engaging tagline that succinctly communicates our unique value proposition. Documentation: During the selection process, candidates will receive detailed documentation that provides an insightful overview of our organization, the breadth of services we offer, and essential branding components. This includes our new brand name, current motto & tagline, distinctive color palette, and typography style, as well as our core mission and vision statements and the values that underpin our company's ethos. Timeline: The project requires a quick turnaround of no more than 1 week. Application Requirements: Interested candidates should submit a proposal outlining their approach and include samples of previous work in motto and tagline creation. Experience in similar industries is preferable. Project Budget & Selection Criteria: In order to be considered for the project, please include your complete project quote along with your application. We will choose the most suitable candidate based on the overall value they can provide. This value includes the price, as well as their ability to deliver within our timeline, creativity, industry insight, and a proven track record in developing effective and legally compliant brand messaging. Intellectual Property Consideration: We place a high value on legal compliance and originality in all submissions. The new motto and tagline must be original and not infringe upon any existing intellectual property. In addition to the creative professional's due diligence, our IP & Trademark team will verify the uniqueness of the created motto and tagline. This is crucial to ensure that the new branding elements do not conflict with existing trademarks or intellectual property rights. As a condition of releasing the final payment, the creative professional agrees to transfer all rights, titles, and interests in the created motto and tagline to our company. This transfer includes the right to use, reproduce, modify, display, and distribute both the motto and the tagline in any medium. We will require a written statement from the creative professional confirming this rights transfer before final releasing payment. This process ensures that our company holds exclusive ownership of the final motto and tagline, including all associated variations. Our IP & Trademark team’s verification is a part of this finalization process, guaranteeing full legal compliance and exclusive rights for our company. Payment and Project Details: The project will be divided into three key milestones. As each milestone is completed, payments will be released based on the indicated percentage of the total project cost. - 1st Milestone – Initial Draft (20% of total budget): Release of funds for this milestone will follow the submission of the first complete drafts of the motto and tagline and approval of the creative professional’s direction for the project. - 2nd Milestone – Revised Draft (30% of total budget): Payment for this milestone will be released once the creative professional submits the revised versions of the motto and tagline that demonstrate refinement and closer alignment with the project's objectives. - 3rd Milestone – Final Deliverables and Rights Transfer (50% of total budget): The final payment will be released after the creative professional satisfactorily delivers the final versions of the motto and tagline, including any source materials, and confirms the rights transfer in writing.