Promote IT learning website/SEO/redesign/copywriting

When I choose you as my service provider I am requesting an action plan be completed, detailing when and how my objectives will be met. I will review and approve the plan before any work is started. This is a definite must and will be a deal breaker if service provider is unable to furnish an action plan. The site features listed below are already developed and working. My only concern is that I award this project to a service provider that can (if necessary) make minor code touch-ups. Site features: Forum with attachments and emotions Instant message alert for replies to post IM Chat Forum search capabilities Member created user groups Private message inbox Shared public calendar Mentors program (unspecified) Job board Cheat Sheet link (study notes) Free member created and uploaded how-to-video demonstrations (usually screen captures recordings) Cool points (video rating) Popular links from page (partner, member, and relevant to IT community) Register for up to 5% discount on IT training Shopping cart e-commerce View webinar (IT training schools seminars PPT slides, or video. News links Project description and requirements: I need site copywriting and a new website design for an IT learning website. Website is fully developed. The site needs redesign to make it more appealing. Change fonts, color scheme, and layout. Do search engine optimization, link building, and submission. Market the site. Implement RSS feeds. Develop a plan to encourage at least 25 new members to sign up per month before project is done. The site must make money. An [login to view URL], Cisco press, etc... Ad panel will be placed at the bottom and on the right of every page I want a website that makes me money and a MINIMUM of $25 US a month. The objective of this project is to design a website that will make at least $25US/month as a passive income. Suggest other affiliate programs if you wish. The use of other affiliate programs is welcome as a suggestion. The website should be Search engine optimized and submitted. This includes coming up with long and short term marketing strategy, and special promotions. Explore new avenues to advertise effectively and increase sales and traffic. Candidate must be IT savvy, creative and VERY proactive. I will work closely with you but I expect you to take the lead. Our bottom-line is to increase traffic and gain popularity among members of the online IT communities. Preferred experience Website marketing, promotion, Web site Design, Ad Sense, search engine optimization. What we need is a company or a person that can put together a web marketing plan that would drive traffic to my website.