My recommended strategy to get businesses to opt in
Email Marketing:
Not everyone has their own social media account, but it’s a sure bet that someone has an email address. This is what makes email marketing so effective. The most effective means of utilizing email marketing is to create a regular email newsletter that will go out to subscribers. Get potential and recurring consumers to sign up to your newsletter by offering discounts, promotional items, helpful tips, news updates and more.
Cold Calling & Cold Emailing :
Similar to a direct mail campaign, the classic cold reach out, which today includes email, is a way of directly reaching out to prospective consumers. Although these are ‘cold’ forms of contact, they should be anything but cold, and should enlighten the consumer as to the many benefits of your business. You should also make sure you’re only cold calling people to whom your product or service is relevant. Cold calling or emailing can be a timely process, and time is money—these tactics are best reserved for businesses that have a larger staff on hand
Social Media Marketing Strategy:
Facebook advertising is a highly effective way to promote your business directly to your target customers. The Facebook advertising platform enables you to target highly specific populations, based on gender, interests, age range, occupation, marital status, and more. Whether you’re looking to get more clients to your website or get more sales with a promotional offer.