Concept Development (Advertising) for a New Product Launch (Display & Paid Social, Print & Radio)

Hi there, Would you like to help us launch a new online bank? We are MyCash (part of the Digicel group) and we have a vision to create a cashless and inclusive economy across the Caribbean. We have spent the last 2 Yrs. developing the product (Prepaid MasterCard with a companion Mobile App) and we are now planning to launch the product in early April. Now that the product is built, we need a big idea to help us launch the brand in both Jamaica and Florida. We are looking for a concept driven digital first Copywriter (or an Art Director who has a flair for words) to come up with an overarching launch campaign idea that will work across Display (Banners) and Paid Social (FB) as well as traditional print and Radio. We know that some of the best ideas are created by teams (Copy & Art) and thus if you have colleague/friend you like to work with, who compliments your skill set, please bring them along also. With our launch only weeks away, we are keen to get moving and thus we are looking to hire straight away. Our Chief Marketing Officer (Davin) spent 10 Yrs. working as an agency creative and can not only can speak your language but also has put together a clear, concise and comprehensive brief. The USP of the communication will primarily revolve around money transfer and how we are a lot more safer, convenient and cheaper than the likes of Western Union and MoneyGram. Our creative requirement involves the following Concept Development (Art & Copy) Ideally a Marker Rough but Not Essential Suggested Visual treatment Demonstrate Concept Compatibility Across Multiple Platforms Online Banners & Online Paid Social Media, Traditional Print, Press & Radio In-store POS In terms of next steps, all you have to do is sign the NDA and we will forward you the creative Brief Many thanks for taking part and we look forward to you creating a world class award winning campaign. Davin Chief Marketing Officer Digicel Financial Services