T-Shirt Design for Surfers

Stato: Closed
Premio: $54
Proposte ricevute: 47
Vincitore: artist4

Winner

Descrizione del concorso

Hello everyone, with this project we are looking to serve the surfer community, specifically women. We want a t-shirt design that represents their adventurous nature. We have prepared a design brief with important information, but we don’t want to limit your creativity. Please keep in mind, in the end, what we’re looking for is a simple but creative design our customers will love and wear proudly across their chest. We included a lot of ideas but by all means, feel free to get creative in your own way.

↓↓ PLEASE READ BELOW - PLEASE SEE THE EXAMPLES - PLEASE READ THE BRIEF ↓↓
In this design brief you will find:
- The Design
→ The Phrase for the Shirt
→ To Deliver
- What We’re Looking For
- What to Avoid
- The Target Customer
- Inspiration boards for the design

- The Design
→ PHRASE FOR THE SHIRT: “All you need is love, waves and a surfboard”
The available t-shirt colors are in the attached file

→ TO DELIVER:
File Types: PNG (Max File Size: 5MB)
Image Dimensions Max: 14" X 16"
Backgrounds MUST be transparent
300 DPI resolution or better.
IMPORTANT: Please design in CYMK color model, the product will be printed using CYMK.

- WE ARE LOOKING FOR:
a. Creative t-shirt design for the FRONT side only
b. Design should incorporate 1 to 3 colors max
C. Retail worthy shirt design

The idea is to have a shirt that can be worn out and about and would look OK to wear to a mall/the beach/out with friends, etc. Again, this is for for a feminine, active community.

- WHAT TO AVOID:
Anything overly complicated
Low quality work
Clipart

- THE TARGET CUSTOMER:
Gender: Women
Age Group: 20 to 30 years old
Socio-economic-status: Middle and Upper class
Interests: surfing, beach life, travel

Since some designers like to have an avatar or persona of the ideal customer, here’s sample of actual people I would like you to have in mind when designing the shirt. Your design is literally for these people:
https://www.pinterest.com/pin/241575967486764707/
https://surfgirlbeachboutique.com/collections/tops-tees-clothing

Please picture one of those girls wearing the shirt. Try to place yourself in their shoes:
- What kind of design would they like to wear?
- What kind of fonts, visual styles or colors would they like?

They read these magazines and blogs:
https://www.surfgirlmag.com
http://www.jettygirl.com/blog/
https://surfergirls.com/surf-clothing-2/
https://surfgirlbeachboutique.com

→ Inspiration Board | What I Think Potential Customers Would Like
Here are a few links to some content to provide some inspiration:
https://99designs.com/designer-resource-center/visual-design-styles
http://bit.ly/2GdaHsa
http://bit.ly/2rDKONx
http://bit.ly/2IfzKRa
http://bit.ly/2wCrSDZ
http://bit.ly/2KjN0Rl
https://etsy.me/2rGA1BF
http://bit.ly/2jVeDF8
http://bit.ly/2KmifLQ
http://bit.ly/2GaUBzp
http://bit.ly/2GdhbHs

- Design Elements to experiment with:
Negative space
Textures (both as backgrounds and within the fonts)
Shapes
Typographic designs
Creative backgrounds:

- Fonts to experiment with:
Calligraphy fonts
Handwritten fonts
Solid Brush fonts
Water color Brush fonts
*But definitely feel free to try whatever you think of. Open to ideas.