NEW LOGO FOR A SPORTS CLUB

Stato: Closed
Premio: €100
Proposte ricevute: 12
Vincitore: Designer0713

Winner

Descrizione del concorso

Company Background:
This is a sports club located in the suburbs of Valencia, Spain. Valencia is a coastal city by the Mediterranean sea with a sunny weather all throughout the year. Some info (in Spanish language) about the club can be found at http://www.clubvalenciafrontenis.es/.

The original name of the Club is Valencia Frontenis, as the Club was originally designed for the practice of tennis and fronton (a fronton is a two-walled or single-walled court used as a playing area for Basque pelota). Over time, the facilities of the club have evolved, now offering:
• One tennis court
• Five paddle courts (padel is typically played in doubles on an enclosed court a third the size of a tennis court)
• Six fronton courts
• Two football (soccer) courts for seven-players teams
• Two squash courts (Squash is a racket sport played by two (singles) or four players (doubles) in a four-walled court with a small, hollow rubber ball).
The club also features a sports bar and a restaurant, very popular during weekends.
It was established as a member-only club around 45 years ago, but 15 years ago started to accept non-members as well. The Club is burdened by many years of under-investment, and the facilities are in general old and in poor shape.
We have taken over management of the club and want to take it to a brand new level by investing in the facilities, using the infrastructure to setup new businesses (kindergarden? Hairdresser? Business education?...) and diversifying the current food & beverage offer through point of sales expansion.

Target Audience:
Our key audience is now made up of families that gather for lunch over the weekends. Going forward, we would envision families to be our primary target audience. However, we will offer services tailored to a wide variety of audiences, including business customers. Hence, the logo must be suited to appeal a wide array of audiences.
We have chosen English names for our brands as a way to differentiate ourselves from our competitors and to attract the sizeable English-speaking community that lives in the neighbourghing districts.
In the future, we see our club as a place where parents can gather with their friends while their children run around in a safe, closed environment. We want to build an image that is closer to a theme park than to the typical sport park.

Logo Requirements:
1. We want to build our brand under our corporate name VALENCIA SPORT PARK in a manner that set us apart from the legacy identity of VALENCIA FRONTENIS CLUB (note its previous logo at http://www.clubvalenciafrontenis.es/.)
2. Our logo has to be coherent with the current shape of the club: logo cannot be too modern because that would not fit with the current aged condition of the club. Our view is that a vintage logo would be ideal as it would build on current hip for vintage items
3. The logo has to include our name VALENCIA SPORT PARK and a tagline we have not decided yet, but should include four or five words. Hence, we need a file that can be edited, and we would welcome suggestions on the tagline.

What we do NOT want:
• Any resemblance to Valencia Frontenis Club logo; we want to establish our own identity
• A logo with shapes related to sports; we aim to communicate “enternainment” rather than sports
• A logo that is too modern or too fashionable as that would not be coherent with our aged facilities

What we DO WANT:
• A logo that is appealing to multiple audiences, not too serious, not to formal; a logo that works well for families as for businesses.
• A logo that conveys entertainment and fun in a subtle manner, not by using childish fonts
• Suggested tag lines
• A file that can be edited to change the tagline if needed.

I have attached various pics with sample designs that are in line with what we look for. In terms of colors, combinations of black and a warm colour such as burdeos would play nice, but we are open to other ideas.

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Bacheca pubblica per chiarimenti

ratax73
- 8 anni fa
unseal please
- 8 anni fa
ratax73
- 8 anni fa
check #59 and feedback thanks
- 8 anni fa
OvidiuSV
- 8 anni fa
I have to conceed this contest :) Wish you good luck and may the best entry win.
- 8 anni fa
afcgraphicdesign
- 8 anni fa
VERIFICAR #56 GRACIAS...ESPERO POR EL COMENTARIO
- 8 anni fa
ratax73
- 8 anni fa
check please #52 rate and feedback thanks
- 8 anni fa
afcgraphicdesign
- 8 anni fa
POR FAVOR REVISAR #48 #49 Y #50
- 8 anni fa
afcgraphicdesign
- 8 anni fa
POR FAVOR REVISAR #39, ESPERO SEA DE SU AGRADO
- 8 anni fa
afcgraphicdesign
- 8 anni fa
PLEASE CHECK #37 #38 THANKS.
- 8 anni fa
Titolare del Concorso
- 8 anni fa
Just for clarification, my ideal design will incorporate either: 1)black and burdeos OR 2) dark grey and burdeos, not just one of them. Thanks!!
- 8 anni fa
Titolare del Concorso
- 8 anni fa
I would welcome a proposal using the DIESEL design in SAMPLE 4
- 8 anni fa
1. OvidiuSV
  - 8 anni fa
  Hello there, thanks for your feedback
  - 8 anni fa
2. OvidiuSV
  - 8 anni fa
  I will submit another entry soon
  - 8 anni fa
Titolare del Concorso
- 8 anni fa
Many thanks everybody for your good work so far
- 8 anni fa
afcgraphicdesign
- 8 anni fa
PLEASE CHECK #32 THANKS :)
- 8 anni fa
Titolare del Concorso
- 8 anni fa
I have deleted sample files 1,2 and 5 - I want you to focus on the other samples. Also, our priority colours are black, burdeos and grey. Many thanks to everybody for your engagement!
- 8 anni fa
Titolare del Concorso
- 8 anni fa
I have added a few pics that include designs in the line we are looking for. Thanks to all!
- 8 anni fa
1. OvidiuSV
  - 8 anni fa
  Thank you. I will provide you with some other concepts tomorrow. Till then buenas noche.
  - 8 anni fa
2. Titolare del Concorso
  - 8 anni fa
  thanks
  - 8 anni fa
eliasbelisario
- 8 anni fa
Buen día! Estoy trabajando en este proyecto... :)
- 8 anni fa
1. eliasbelisario
  - 8 anni fa
  Quisiera saber en que año fue fundado...
  - 8 anni fa
2. Titolare del Concorso
  - 8 anni fa
  2016. Gracias
  - 8 anni fa
OvidiuSV
- 8 anni fa
Thank you for the feedback, please check #6 again, i have left you an answer. Thanks
- 8 anni fa
chtanveeritp
- 8 anni fa
PLEASE SEALED CONTEST
- 8 anni fa
1. Titolare del Concorso
  - 8 anni fa
  Done!!
  - 8 anni fa
2. chtanveeritp
  - 8 anni fa
  THANKS
  - 8 anni fa
chtanveeritp
- 8 anni fa
Please #sealed
- 8 anni fa