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Logo wanted for Australian premium Food Brand for HK/China export

Stato: Closed
Premio: $50
Proposte ricevute: 16
Vincitore: sendshing

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Descrizione del concorso

AUSTRALIAN TREASURE: LOGO BRIEF

Australia Treasure is a company that specialises in exporting quality Australian produce for sale in Hong Kong and Chinese supermarkets.

As a country, Australia has long held a reputation for its fresh food produce, and we are sharing what the country has to offer by setting the highest standards in terms of innovation, hygiene, and packaging.

The Chinese name of Australia Treasure is 澳宝 (Ao Bao). The name is made up of the characters 澳, connoting the company’s Australian roots, and 宝, which is more accurately translated into treasure. The product range comprises seafood, meat, dairy and vegetables/ fruit.

In its essence, the brand is:
- modern,
- simple,
- innovative,
- and originates from Australian

As the logo is Australian Treasure is the most recognisable visual asset, it should communicate these key qualities of the brand.

To communicate the treasure aspects of the brand name, it is tempting to go with visual imagery of treasure chests or gold pots – note that this is not the premium tonality the brand stands for. Instead as opposed to an old rich tonality, the brand conveys a premium feeling that is modern and forward-looking.

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