Even if a candidate already thinks they want to work for your based on what they’ve seen or heard, their final decision over whether or not to accept your job offer relies heavily on the experience they get when applying.
This means that for employers, giving candidates a good first impression during the interview process is crucial – even for the candidates that don’t get the job. That’s because even if they are rejected today, they might be a good fit in the future. And, it’s not just about how that one candidate feels - word of mouth still counts for job seekers and poor recruitment experiences tend to get shared.
In fact, research from the UK’s Recruitment & Employment Confederation showed that 1 in 4 candidates having a negative application experience would dissuade someone else from applying to the same company.
Clealy, making a good impression counts for a lot. That said, here are the three most important things any company can do to make a great impression on candidates:
1. Clearly define exactly what you are looking for in a new hire
Nothing puts a job seeker off more than indecision, and this can often start with the vacancy itself, especially if the hiring manager is unclear as to the type of person they want to hire or what exactly this person will do.
Research shows the first thing 69% of job seekers want to know when hearing about a new position is the responsibilities of the role, and that 59% join because of the scope for development and advancement. Th