I am writing to be considered for the Social Media Specialist position. I have about 5 years of experience building unique brand stories through integrated marketing campaigns for companies such as Microsoft Xbox, Diageo, Nestle, Canada Bread, Maple Lodge Farms, L’Oreal, Aurora Cannabis and RJR Brands.
My career trajectory has allowed me to develop skills that I believe would be relevant to this position. I am a strategist, driven by the goal of creating work that is impactful, has value and resonates with its intended audience. My passion for planning, strategy and data analysis have driven transformation and growth for the brands I have worked with. My previous experience has taught me how to navigate ambiguity, test new approaches, digest learnings and respond at the speed of life and culture.
Currently, at LMA Communications, I work with clients to identify business challenges and digital communication needs. This includes distilling audience insights, channel data and client information. On a day-to-day basis, I am responsible for developing strategy, presentation materials, performance reporting, planning/supervising projects and justifying strategic thinking to internal stakeholders and external clients, and agency partners as the account lead.