Lead Generation

Overview The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Regional Sales Directors. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential! Reports To: President & CEO The Sales Lead Generation Specialist is expected to: • Develop new business via telephone and mass communication such as email and social media to introduce the Primal Digital solution and identify appropriate buyers within the target market. • Follow up on leads and conduct research to identify potential prospects. • Conduct a needs analysis and determine prospects pain points to determine how the Primal Digital solution will speak to those needs. • Identify key buying influencers within these prospects to determine budget and timeline. • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel. • Work with the President to develop and grow the sales pipeline to consistently meet quarterly revenue goals. • Manage data for new and prospective clients in [login to view URL], ensuring all communications are logged, information is accurate and documents are attached. • Prepare and analyze sales pipeline reports and dashboards. Required experience and knowledge • Bachelor’s Degree in Business, Communications or related field • Experience in the hospitality/travel industry preferred • 1-3 years telemarketing and/or inside sales experience. • Demonstrated ability to meet and/or exceed determined sales and activity quotas. • A proven track record of strong client relationships. • Excellent client service skills. • Excellent written and verbal communication skills. Technical Experience • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint) • Experience with Salesforce is preferred.