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our company’s culture is its personality. You might think about it this way: If your company were meeting someone for the first time, what impression would it give, and what would be the main things it would talk about? Being able to describe company culture is important because it can influence how you make decisions about whom you hire and how you interact with other businesses and the general public. It’s also important because it will give you a touchstone to refer back to when you’re making crucial business decisions. Moreover, a shared organizational culture has become a major differentiator for enterprise companies in recent years. As your company grows and evolves, your company culture will likely change with it. Even so, it’s important to have a sound sense of what you want your culture to be like from the start; this will help guide your vision as the company leader.