Website Design & Development - Corporate Yacht Charter Company

Responses should include a price for the design & realisation of these discreet components to the specification outlined herein: · Logo · Letterhead & business cards · Website · PowerPoint template · HTML e-mail newsletter template A complete price should also be provided. **Background Information** Due for launch in April 2006, IMAGINE will provide organisations with high quality corporate events for the purposes of: * Corporate Hospitality * *objective: help our clients close deals with theirs whilst building lasting relationships* * TeamBuilding * *objective: create stronger working teams through shared experiences and by building trust in a multi-participant activity environment* * Employee Reward * *objective: help our clients reward their high-performing individuals through a series of unique events* * Brand building * *objective: boat and sail sponsorship packages in key events to raise company profile amongst affluent yachting communities* * Off-site training * *objective: provide a unique training environment mixed with a rewarding leisure activity to stimulate creativity and team thinking* ## Deliverables 1) Complete and fully-functional working website(s), flash presentation, images in executable form as well as complete source code or source formats of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). All activities are based on a **marine** or **maritime** theme of yachting ??" both sail and power. Typical sailing events will be: * CowesWeek * Round the Island Yacht Race * 1-day + yachting experiences * Use of a luxury ‘gin palace’ powerboat to observe other events (e.g., Honda F1) Imagine will also offer its clients: * Meeting & presentation facilities for pre or post event workshops * Branding or sponsorship of yacht sails * Branded sailing wares (jackets, baseball caps, fleeces etc) * Presentation gift packs for delegates (bottles of wine/spirits/champagne through to hampers) * An online area to display photographs from events (in phase II) **Target Audience** The target audience for all electronic and printed media will be: * Marketing Managers and Directors * Human Resources, Training & Development Managers and Directors * Client or Account Managers This group of individuals will typically be aged 28 ??" 50 and work in one of the following sectors: * Information technology and related companies * Investment or retail banking * Finance, insurance and business services organisations **General Design Guidelines** The following list is from a mini brain-storm of requirements but is not exhaustive and open to discussion with the design experts: * Lots of white space with clear and clean lines * Use of marine related colours: blues and turquoise greens * Use of images to portray concepts rather than words is preferred * Flash is acceptable * Crisp. high resolution images should be used ??" grainy, over-optimised images are not acceptable as most site users will be on corporate broadband * The site should display an “aspirational?? feeling with sporting themes as well as depictions of success, luxury & team work **Deliverable 1 - Logo Design** Rather than being graphical the logo should simply be the word “IMAGINE?? with a tag line “Corporate Events?? underneath. It should be displayed vertically on letter heads (aligned to page-right) and horizontally on all other forms of media unless specified. The main task here is to find a font type, size and spacing which works for the logo. Black is the preferred colour although alternative suggestions are welcomed. **Deliverable 2 ??" Letterhead & Business Card Design** The style and layout of letter head has already been chosen. A sample will be provided. The deliverable for this section is a printer-ready file in EPS and PDF format. The design of business cards should be akin to the letterhead style but there is room for interpretation and artistic license to produce ideas for this. **Deliverable 3 ??" Website Design** **& Development** The deliverable in this section is a high resolution Adobe Photoshop screen mock-up of the front screen and a secondary content screen. A cascading style sheet should also be created as part of this sections deliverables. Full coding and development will be the subject of a separate document although budgetary development quotes as a separate line item are welcome. The following list outlines websites which contains admired elements, as relevant to this project: * [[login to view URL]][1] ??" nice flash work, a good way to graphically get across messages. I would like a similar piece of flash work to portray IMAGINE’s services. The backdrop should be changing images of yachts (I can supply some of these) and people enjoying yachting with a narrative of phrases such as “team building??, “client entertainment??, “employee reward?? as outlined above in Background Information. * [[login to view URL]][2] ??" quite a nice clean site with a good look and feel. It has become a little cluttered of late but gets across lots of information and has a nice menu system * [[login to view URL]][3] ??" is the Marine Conservation Society in the UK. The website makes great use of images across its top banner which change when you refresh the page * [[login to view URL]][4] ??" generally has a nice look and feel * [[login to view URL]][5] ??" again, nice photography and a very clean look and feel * [[login to view URL]][6] ??" powerful images, clean site, clear lines * [[login to view URL]][7] ??" Yacht manufacturer with great images of exterior and interior of boats * [[login to view URL]][8] ??" Yacht manufacturer with great images of exterior and interior of boats The front page should contain the following elements (in no particular order): a. Company logo and tag line b. Large flash banner (as described on the Tandberg TV site, above) c. Top Navigation: Home | About | Corporate Events | Booking | Log-in | Contact d. Main content area for introductory text and graphics / links to special offers or other parts of the site e. Newsletter box with name & e-mail address field and “subscribe/unsubscribe?? radio button f. Featured event box g. Upcoming events box h. Page Bottom: Privacy | Terms of Use | Security Statement i. A copyright notice footer Sub-navigation is only anticipated to be within the Corporate Events & Booking sections: Home = Home page About = About page Corporate Events è Activity Calendar è Our Fleet a. Sail b. Power è Price List è Event Extras è Gallery Booking è Booking Form è FAQ’s Log-in = Log-in page Contact = Contact page (cont below) ## Platform (cont..) Since this project has a very limited budget, it is not anticipated that custom photography will be commissioned; therefore stock photography - ideally royalty free - should be used. Some images are available from partners such as yacht manufacturers. **Deliverable 4 ??" PowerPoint Template Design** Using the logo and colour scheme, a design for a PowerPoint slide masters should be created using a variety of images to ‘frame’ the presentation content. **Deliverable 5 ??" HTML E-mail Template Design** Using the logo, colour scheme and selected website elements, a HTML e-mail template should be created. The e-mail should be immediately identifiable as originating from IMAGINE from its styling, font, colours and imagery. Microsoft Windows ASP.NET Webserver Viewable in IE6 and above with current version of Flash viewer