Lead Social Media Marketing for Avatar-inspired Book Launch

The Company: [login to view URL] connects the world's masters of mindfulness to everyday people through familiar franchises. Think, Pokémon Go for inner exploration. The first brand, The White Lotus, uses Avatar: The Last Airbender to bring ancient traditions to life through beloved characters from the franchise. The Role: The Content Marketing Manager will be preparing for the launch of The White Lotus via Facebook and Instagram. Specifically, the Manager will prepare for the launch of a book I am finishing about a 4-part journey around the world to become the first Avatar (a journey I crowdfunded with the support of the Avatar co-creators). Responsibilities: Drive traffic to the brand to build pre-launch community on 1) email sign-ups 2) facebook engagements Create and distribute content across Facebook, Instagram and email, keeping voice and brand consistent Iterate social strategy with data to optimize conversion Target key influencers in the mindfulness, travel and Avatar communities Experience Have launched a product Have built social communities from the ground up. Designed, executed and iterated on marketing funnels to maximize MROI Additional Details Live in the Bay Area, California Must have an awareness of Avatar: The Last Airbender [And be open to getting burritos with Brian and Mike] [Optional] Be open to growing with the company 5-10 hours / week [Subject to change at the beginning of 2019]