Hi, I'm a Marketing B.A. and Google Adwords Certified Professional; i manage PPC campaigns for US, UK, digital media agencies since 2004. For keywords creation i use more than 4 softwares. For ads i have a special client-focused eye as i'm a marketing pro ( i also have a communications BA within my team). For bid management i have a way to operate created by myself after more than 3 yrs of expertise, anyway i have experiences using bidding tools. I use advanced tools to make uploading faster and more efficient. I can provide you with highly targeted traffic, but the campaign success will also depend on how commercial your landing pages are besides choosing the right kws (i can also give you advice on landing pages). Any other concern you have about my job, just let me know. All the best, Adrián Teira, Marketing B.A.