Hi there, I'm a B2B digital marketer of over 10 years experience, I predominantly work in strategy, marketing automation and social media. I counting startups, software companies, property developers and government/industry bodies amongst my current and past clients.
I believe that B2B social media is most successful when you focus on quality over quantity - 1500 genuine, engaged followers are more value to your business than 10,000 bots! One past B2B client I'm really proud of is Flaunter (Instagram: @flauntermedia_) who I managed the social and digital strategy for for 2 years full time, before handing the role over to a new full time social manager. This company has an extremely niche audience (Australian fashion and lifestyle journalists, of which there are only 3000) and the company wanted to use their Instagram to make journalists visit their image library when new content arrived. Flaunter now has 2,800 genuine followers, the vast majority of which are their target journalists. Their social channels consistently cause website traffic spikes when new content is shared, exactly as intended. I was even informed that managing editors were instructing cadet journalists to follow Flaunter's social channels when starting their journalism careers. This is a great example of the power of a strong B2B social strategy.
I'd love to talk about how we can create a highly engaged audience for this business, and would be ready to commence work immediately.