Build a Startup Pitch Deck

Contact details • Company name and logo • Contact details (city, e-mail, mobile) • Url • One line that clearly describes the concept/product/service o Bad example: We are redefining the quality of healthcare o Good example: We are building a chain of all medical store/online appointment Overview of your solution (2-3 slides) • What is the problem or opportunity you are addressing • Your solution i.e. how you are addressing the problem • What is the value proposition of your offering? • What is your ‘defensible’ competitive differentiator • Why is your differentiator defensible? Product / Technology (1-2 slides) • Explain the key features of your product / service / solution • Highlight the uniqueness of the technology and application and not the technical details of the solution. • Provide links to reference material, if any (e.g. videos, etc.) • Provide screen shots of portal/app or photographs as relevant Template by Business Model and Business Case • Explain your current and possible revenue streams • Explain your business model (i.e. who will pay, how much, to whom, and at what periodicity). • Pricing • Unit economics Market size • Who is your target customer? • Which markets are you addressing? • What is the size of the market opportunity? (Do not mention broad industry numbers. Be more specific about how you arrive at the market potential.) Example of a market sizing In India, there are ____ number of parents who will buy our service at Rs/$_____ per year. This translates into a market potential of Rs/$_____ per year. In year 3, we plan to tap US and Canada, and the size of the opportunity there is Rs/$_______ (No. of parents ______ x Price per year_____) Template by Competition • Who are you competing with? • What are your competitive advantages? (Note: a comparison chart is usually not seen seriously by investors because all presentations tend to show a comparison chart that will be favorable to your solutions/product) Current status and traction • What is the current status of your product / solution? (Highlight the product road map if product is not fully developed, or if there are significant additions planned) • Explain your current traction – number of customers, revenues, etc. • Give highlights of your customer conversion metrics (e.g. MAU/DAU, repeat purchases, etc.) Team • Highlight what will each member of the team do in the venture, and why he/she is best suited for the role • Indicate the % of equity held by founders – also mention if they are full time or not • Highlight key team members other than founders and advisors (if any) Go-to-market plans • Highlight your sales and marketing plans • Indicate how you plan to expand / scale up Financials - current and projections • Summary of your business plan excel sheet for 3 years (Note: the detailed excel sheet is NOT required. Just key figures at annual level for 3 years is sufficient for the preliminary evaluation. If there is sufficient interest from investors in the venture, then they will evaluate your excel sheet and business case in detail) • How much investment are you seeking, and at what valuation • Highlight how long this investment will last, and what you will achieve with that • Indicate whether you will get to self-sustainability with the current round, or how much additional capital will be required post this round • Mention if there are other co-investors (or others who have already committed) • Mention previous investment history including year, amount and investors.