• To build & increase Market Share of assigned portfolio
• To increase the contribution, maintain & improve the profitability of assigned portfolio
• To carry out regular fieldwork to know about the impact of strategies implemented, product positioning & also improve the same
• To analyze brand perceptions among the customers
• Conducting training sessions to impart medical and marketing aspects of brand handled to field force
• To prepare promotional inputs such as visual aid, literature, leave behind card and also carry out briefing on strategies to field staff
• Designing Brand Plan and Brand strategies