Content Writer with Unitile - Mumbai

• Create daily content for social media platforms like Facebook, LinkedIn, Ads, Info graphics, E-mailers and Blogs. • Research and write content for marketing communications including, but not limited to online articles, newsletters, brochures, marketing collaterals, white papers, case studies, blog posts, website content, and more. • Draft email and social copy to drive demand for content initiatives. • Collaborate with design, digital, search and other teams to develop compelling, often unexpected, content plans. • Research thought-provoking topics and translate that information into captivating and concrete specifications of the product. • Think strategically and brainstorm for creative content ideas for product • Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design. • Prepare internal and external communications including HR Emailers and other vital marketing communications as needed. • Creating write-ups that are in line with the brand voice and tone guidelines. • Contributing to final marketing copies including those intended for social media and assisting in social media campaigns. • Writing rewriting editing and proofreading text according to brand identity. • Maintaining a consistent look and brand voice throughout all content on the web.