Redesign the front page of a successful app

  • Stato: Closed
  • Premio: $100
  • Proposte ricevute: 24
  • Vincitore: SamJaneVDB

Descrizione del concorso

Hi.
My company is an online fitness, health and wellness app called Active8me. (www.active8me.com). We offer a variety of programs that consumers can choose and sign up to eg Lose Weight, Lean Fit & Toned, Running, Post-Baby, Diabetes Prevent. And each of these programs gives people daily plans for workouts + nutrition / meals + mindset lessons + tracking their progress. So users get a daily workout, their recommended meals (breakfast, lunch, snack and dinner), plus a weekly mindset video. They follow these entirely on the app, through videos / plans / recipes etc.

THE AIM
I want to explore how we could redesign the front page so that users will be more engaged.

THINGS TO CONSIDER
- Attached are 2 designs
1. The current design
2. The current design with 2 future possible elements added (a line for personal actionable insights + a slider from the bottom for extra bonus point actions)
- You will see that the current home page design shows everything in the today view. Is there a better way to do this?
- what is a users typical day / user journey? How does this impact design eg is some sort of timeline view a better way of showing the daily components? (If so, how do we know when to put the workout - can the user schedule it so this adjusts and their timeline feels more personalised)
- does the current view feel 'too much' and therefore adds to decision fatigue
- does the user just want to know what their NEXT action is.
- do we consider a timeline view
- the ultimate aim of the app is to FEEL like a really personalised coach. Almost like an AI coach. That this is their personal plan for their personal journey. So aside from the customised content (eg workout, nutrition, mindset), we want it to also have personalised, actionable insights that are contextual for that user. ie show/tell the user what is coming up next for them today; show them how they're going; give them recommendations; encourage them; tells them what to focus more on. (This is future AI that will be developed - but so you have a sense of what the app should feel like and communicate to the user on the front page, which I think can be improved by redesign.
- I would still like to maintain all elements eg chat with a coach, tracking, top bar items, workout / mindset / nutrition ... this is about re-designing in some way

So help me … I'd like your thoughts ... over to you ...

Competenze consigliate

Feedback del Datore di Lavoro

“@SamJaneVDB won the contest on 26 November 2018”

Immagine del profilo jeremyrolleston, Australia.

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Bacheca pubblica per chiarimenti

  • biswajit1466
    biswajit1466
    • 5 anni fa

    Hi please check entry #28

    • 5 anni fa
  • JamesArq
    JamesArq
    • 5 anni fa

    Hi, I'm currently working on an entry--however, I'm also focusing on the user journey and will cater my designs to that. Do wait for my entry. :)

    • 5 anni fa
    1. jeremyrolleston
      Titolare del Concorso
      • 5 anni fa

      Thanks Aaron. Yes this is right - thinking about how the user engages with a fitness & health app in their typical day. What do they want to se? How do they consume the data? How do they know what to do next?

      • 5 anni fa
  • Orko30
    Orko30
    • 5 anni fa

    Provide logo Please

    • 5 anni fa
    1. jeremyrolleston
      Titolare del Concorso
      • 5 anni fa

      Hi Galib. I have added this file for you

      • 5 anni fa
  • sarif4design
    sarif4design
    • 5 anni fa

    Entry #10

    • 5 anni fa
  • gopi00712122
    gopi00712122
    • 5 anni fa

    working on it

    • 5 anni fa
  • jeniroxy
    jeniroxy
    • 5 anni fa

    wait

    • 5 anni fa

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