Design a Logo for a premium men's fashion accessories shop

  • Stato: Closed
  • Premio: $81
  • Proposte ricevute: 123
  • Vincitore: stoilova

Descrizione del concorso

Request//
Logo for a multi-label premium men's fashion accessories shop (bags, wallets, ties, watches, cufflinks etc)

Brief background of shop//
- Name: KAPITALGOODS (all in caps with no space)
- e-commerce + retail
- product philosophy: functional, premium quality and craftsmanship (typically handcrafted), classic/modern aesthetic
- target market is male PMEBs and creatives in their late 20s to late 40s
- currently a typographical logo using Rama Gothic M Regular (would like to retain font for now)
- screenshot of site design and products sold attached

Logo requirements//
1. Primary preference: Logo should ONLY be a graphical design that either interprets the shop - name, products sold, product philosophy (see above); or simple abstract designs that fit the design cues (point 2), i.e. NO shop name or other letters // Secondary preference: Only incorporate the letter(s) "K" or "KG" if there is no inspiration for the primary preference, but should still adhere to the design cues (point 2) // A good starting point for the graphical logo might be something about the craftsmanship (typically handcrafted) or the silhouette of a well-dressed gentleman or the kinds of products we sell (all kinds of accessories)
2. Design cues: classy/elegant, sophisticated and luxurious but understated - simplicity is also key here
3. Primary colours: #000, #bca474, #155399; Secondary colours: #fff, #eee (do not necessarily have to use all colours, MINIMUM 1 primary colour)
4. Potential logo inspirations: Monocle (https://www.instagram.com/monoclemagazine), Kitsune (https://www.instagram.com/kitsune), Colette (http://www.colette.fr/ or https://www.instagram.com/colette), highsnobiety (http://www.highsnobiety.com/)
5. Might add to banner head beside typographical logo, but will be used in favicon, facebook/instagram profile pictures, (marketing) emails etc
6. .psd file(s) and other relevant file types required; vector format too for ease of use/scalable

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Sorry to put this in all caps but PLEASE TYPE "GOLD" IN YOUR SUBMISSION TO SHOW THAT YOU'VE READ AND UNDERSTOOD THE BRIEF AND IT'S REQUIREMENTS. Thank you for your time and I look forward to your creative entries!
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Update 1 (GMT 13:43, 11 Apr): Most contributions so far are quite off the mark here with what I want, perhaps due to me not reflecting my preferences clearly, so instead of PM-ing individually, I've decided to edit here. Right now, I'm seeing too many entries incorporating the letters "K" or "KG", which are not what I want primarily. See the Kitsune fox or Colette two circles or highsnobiety 'crown' for references. The Monocle 'M' is the simplicity I'm looking for if you absolutely need to incorporate the letters "K" or "KG". Thanks!

Update 2 (GMT 15:06, 11 Apr): Also many entries are not following the requirement of the primary/secondary colours I've stated above, kindly follow with the hex codes I've provided, thanks!

Update 3 (GMT 16:40, 11 Apr): Perhaps more soft lines/curves would be able to achieve the understated sophistication/luxury I'm looking for in the logo, instead of sharp angled lines.

Update 4 (GMT 13:08, 12 Apr): Gave some probable starting points for the graphical logo design because many still submitting letter/word inspired entries

Competenze consigliate

Feedback del Datore di Lavoro

“Easy to communicate with and no confusions over the ideas/suggestions that were conveyed. Understanding, accommodating and extremely efficient in her work. Interesting and creative ideas, I recommend!”

Immagine del profilo kapitalgoods, Singapore.

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