Design a Logo
- Stato: Closed
- Premio: £100
- Proposte ricevute: 72
- Vincitore: Colorbrand
Descrizione del concorso
Please see attached file for background on the company.
Company name is "Dribble Creative"
Product/service
Dribble Creative, in addition to offering copywriting services, will be introducing video production, website design and build, social media management, graphic design & photography. We need to promote the new company and the services, but also our values and motivations of the new company through a logo and brand design.
Objectives
We need our logo and brand to define who we are, what we do and why we do it. We want people to really value the art of copywriting and the other services we offer. They can have a huge impact on people’s purchasing habits and opinions of brands, so we want people to appreciate its importance and value our honest approach to our work. We want to increase customer loyalty through brands by giving them a voice and a visual persona that really speaks to their audience. Everything we do is carefully thought through and done with consumer in mind and we have a lot of experience, but we’re also creative – we like to take people out of their comfort zone and try something different.
Target audience
We want forward-thinking people who aren’t afraid to be different and stand out a bit. We like people to have a little fun and create a good relationship with us – we don’t want to be a service that people pick up and put down, but someone who works in the background always enhancing their brand and their image. We love to work with people who are young-at-heart and have a young outlook on life; liberal and free thinking, with no reservations about standing out from the crowd.
What do we want our audience to do?
We want our audience to look at our brand and know that it symbolises honesty, fun, forward-thinking and friendly. It also needs to show them that we offer something unique – no set working hours, no strict time off policies – we work in a modern way. We want people to engage with us, start to value and enjoy what we do and appreciate it. We also want them to invest in our services and develop a great relationship with us. They need to be able to trust us, and to know that they can have fun with us while enhancing their brand.
Key message
Our strapline is ‘Content with Character’ – our character transcends all the work we do and our outlook on business and who we want to work with.
Tone of voice – if relevant
Our tone of voice is laid-back, we like to speak to people in our content how we would speak to them in real life. We’re casual and don’t like wearing uncomfortable shoes or pretending to be people we’re not – we have fun, we’re not serious and we aren’t fake.
Brand Colours & Theme
We want to go with an orange and black/shades of grey colour scheme because we want people to see us as trustworthy and honest, but fun and we don’t take ourselves too seriously. But we’re open to other, bright, colours to be used in the logo because we like bright, shiny things.
We want a simple and clean feel, nothing fussy or any fonts that are old looking. It needs to be young and modern, nothing with an old feel. We want people to look at our logo and think “yes, they’re fun and down-to-earth”.
Competenze consigliate
Feedback del Datore di Lavoro
“Great work, quick and easy, loved the design, good communication and delivered everything we asked! Will be back for more no doubt!”
stevennortham, United Kingdom.
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